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The Shelf Check

Is your product ready for the Shasta mark?

Thirteen questions on what the panel actually checks, plus three on growth. You get a Shelf-Ready score, where you stand in each area, and the two fixes that matter most. The full report comes by email.

  • About 3 minutes
  • Free report by email
  • Can double as your application
IdentityIs it the species the label says?
SourcingDoes the supplier’s account hold up?
CompletenessIs everything on the label?
EvidenceWhat does research support?
ClaimsDoes the copy match?

Answer honestly. The point is to know where you stand before the panel does.

Tip: press A, B, C or D to answer.

Almost done

Where should we send your report?

Your score is ready. Tell us who you are and we’ll show it now, then email the full report.

  • Your Shelf-Ready score, area by area
  • The two fixes that matter most, in plain language
  • Growth advice based on your size and bottleneck

We use this to send your report and, if you ticked the box, to review your product. Nothing is shared or sold.

0Shelf-Ready score

Area by area

What the panel would see

Where to focus first

Your two biggest fixes

    Growth

    See Growth MarketingHow engagements work
    ApplicationSent to the panel

    Your answers went in as an early application. The panel may follow up for documents.

    CommunityMeet the people running Shasta ↗

    Join A Shasta Founder’s Circle.

    The standardRead what the panel checks

    Identity, sourcing, completeness, evidence and claims.