Growth Marketing · for DTC brands
Turn funnels and ads into predictable sales.
We’re not an agency. We’re your performance partner. We build and operate the system that sells your product: ads, content, creative and automation running as one loop you can actually see.
Step 01 · Creative leaderboardKill / scale thresholds armed
Step 02 · Product pageMessage-matched to UGC 01
UGC 01→/serum→$84 order · verified in the store
Cost per acquisition · since onboardingBaseline $58 → $38
The work
Creative that ships every week.
Trusted by 140+ growing businesses across 9 verticals and 4 countries.
The diagnosis
Your content, ads and store aren’t failing. Your infrastructure is.
Most DTC brands don’t have a traffic problem. They have a system problem. Here’s where the leaks usually are.
The dashboard and the bank disagree.
Platform dashboards report purchases your store and books never confirm, so budget follows the wrong channel for months.
Traffic is fine. The page isn’t.
The product page converts at 1.2% against a 4–6% benchmark. That’s 70% of paid clicks lost at the door.
Conv. 1.2%Three ads carry the account.
The same recycled posts, frequency climbing, CPMs following, and performance decaying with no content pipeline queued.
First orders that never become second ones.
Carts get abandoned and buyers go quiet. Most of the repeat revenue is lost before a single flow fires.
Nobody owns the number.
Paid media, social content, email and the store run as separate teams. Nobody owns what happens between the click and the order.
Invoiced for hours, not orders.
Hours, deliverables and decks. None of it connects to revenue, so it’s impossible to evaluate.
You don’t need more marketing activity. You need infrastructure that makes spend accountable. That’s what we install.
Marketing-based sales
Not cold marketing. Warm audiences that buy.
We don’t rent attention from strangers. We build warm audiences that love your product, then turn that attention into revenue.
The DTC playbook
The performance engine
Six modules. One loop.
The done-for-you Performance Engine is the infrastructure we build and operate for you. Each module feeds the next, and all of them report into one measurement spine.
Acquisition at controlled cost.
Meta, Google, YouTube, TikTokSpend managed against a target CAC and contribution margin, not a target impression count.
Pages engineered to convert.
Product pages, landers, offersLanding pages and funnels purpose-built per offer and traffic source, message-matched and continuously split-tested.
Volume beats intuition.
Hooks, angles, formatsAd creative and social content shipped weekly, with statistical thresholds for every kill and scale decision.
No customer goes cold.
Email, SMS, lifecycleAbandoned-cart, post-purchase and lifecycle triggers. Demand is followed up in minutes, not days.
One source of truth.
Server-side, store-reconciledServer-side tracking, store integration and multi-touch modeling: one reporting spine for cost and revenue.
The loop that compounds.
Weekly cyclesWeekly cycles against a documented experiment backlog. Every change is logged with a hypothesis and a measured outcome.
Modules can be sequenced, but they aren’t sold separately. The returns come from the loop, not the parts.
The DTC playbook
Content, proof and paid distribution.
Social content builds the audience, customers generate the proof, and media buying scales what’s proven. The measurement spine stays underneath all four.
01A publishing engine that builds audience and demand before you pay for distribution.
02Post-purchase flows that turn buyers into reviews, referrals and proof.
03Customer-style creative shipped weekly into the ad account.
04Paid distribution that scales the creative your content already proved.
What we do
Every marketing service you could wish for. One roof.
Six services, strategy through systems, all reporting into the same measurement spine.
Strategy & GTM
Before a page gets built or a dollar gets spent: who it’s for, what the offer is, and why it wins.
Stores & funnels
Stores and funnels built for the click they came from: fast, measured, and wired into your stack so no order leaks.
Paid media
Full-funnel media buying across Meta, Google, YouTube and TikTok, tuned to blended CAC and payback.
AI creative
AI UGC, video ads and static concepts shipped weekly. The account with the most shots on goal wins.
Brand & design
Identity, decks and design systems that let you charge what the product is worth.
Growth systems
SEO/GEO, social and the founder-led content engine, installed, documented and running.
The full funnel · in-house creative
Your funnel, owned end to end.
We strategize, design, build and activate the full funnel, then drive traffic through it. The funnels and the creative that fill them are built by the same team that buys the media.
No handoffs, no per-asset invoices. Funnels, creative and media buying feed each other: winners fund the next test, and the system compounds. That’s what we mean by creating growth loops.
Creative briefing
A free creative briefing with our Chief of Ads.
30 minutes on your account’s creative: what’s fatiguing, what we’d test next, and the first wave we’d ship. No pitch. You keep the notes.
Book the creative briefing
Mission control
Every dollar, traced.
Performance Intelligence™ is the measurement layer underneath every engagement: mission control for spend, sales and payback. It reconciles platform data against your store, so the number you plan against is the number that actually happened.
Readouts, live by channel, campaign, creative and geography.
No hand-built monthly deck. No arguing about whose report is right.
Cost per acquisition, CAC by segment, attribution, payback, creative leaderboard, forecast. Live.
If a channel can’t be measured, we don’t scale it. The experiment log is published either way, including the failures.
One measurement spine
Works with the stack you already run.
Media, store and analytics platforms operated under one measurement spine. Nothing to migrate before the system goes live.
Our process
One month to ramp. Then a monthly loop.
The engagement runs monthly, opening with a fixed one-month ramp-up: instrument first, launch second, then scale what proved out.
Ramp-up
Instrument everything.
We audit spend, structure and funnel performance, then build the measurement spine before touching a budget. Baseline unit economics get documented.
100% of spend traceable to store orders. Baseline economics signed off.Launch
Build the acquisition layer.
Conversion pages ship, the creative pipeline goes live at volume, and media is restructured around target CAC. The system starts producing results, not reports.
Statistically confident winners in creative and page tests. CAC trending against baseline.The loop
Scale what proved out.
Budget consolidates behind validated combinations of channel, creative, page and audience. Spend decisions become arithmetic instead of debate.
Documented CAC improvement against baseline and a forecastable relationship between spend and sales.In their words
Operators, not spectators.
Every quote pairs a measured outcome with the mechanism that produced it. Full case documentation is available under NDA.
They found $23K a month in spend our dashboards counted as conversions and our books never saw. Cutting it funded the creative program that actually scaled.
Contribution margin per order is up 19% at the same spend. They scaled what the data validated and killed everything else, including two of our favorite campaigns.
The operators
Senior operators. No handoffs.
The people who diagnose your account are the people who run it. No handoff to a junior pod after signing.
Engagement models
Priced on performance.
Three ways to work with us. Every model includes Performance Intelligence™, and none of them bill for hours.
Acceleration
First system install- Commitment
- Monthly · one-month ramp-up
- Managed spend
- $15K–$50K / month
- Structure
- Fixed ramp-up fee, then monthly
- Full 6-module install
- 4–8 conversion pages
- Tracking spine + experiment backlog
- Performance Intelligence™ live dashboard
Performance Partner
Ongoing scale- Commitment
- 12 months
- Managed spend
- $50K–$250K / month
- Structure
- Reduced base + performance component
- Everything in Acceleration
- Continuous optimization
- Expanded creative volume
- Quarterly forecast modeling
- Weekly optimization log + monthly business review
Enterprise Loop
Multi-brand or multi-market- Commitment
- Custom
- Managed spend
- $250K+ / month
- Structure
- Custom performance-based partnership
- Everything in Performance Partner
- Multi-market rollout
- Dedicated senior pod
- Custom data warehouse integration + board-ready forecast
Performance components are indexed to agreed metrics defined during the audit, typically cost per acquisition, contribution margin or attributed revenue. We define them before you sign, not after.
Fit check
We’re built for a specific kind of brand.
This works when you:
- Are spending $15K+ per month on paid media, or are ready to.
- Sell a product with a defined unit economic model: margin, AOV and repeat rate you know.
- Have the inventory and fulfillment capacity to handle more orders.
- Want infrastructure you keep, and are willing to let measurement decide what gets scaled.
This doesn’t work when you:
- Need brand-awareness work with no conversion target.
- Want a vendor to execute a predetermined plan without diagnosis.
- Can’t connect your store or won’t share revenue data.
- Expect results inside 30 days from a standing start.
We turn down engagements we can’t measure. It’s cheaper for both of us.
Questions
Straight answers.
The questions we hear most, answered the way we’d answer them on a call.
How are you different from an agency, actually?
An agency sells you time and deliverables. We build and operate a system, own a number, and report against it in a live dashboard. If our work can’t be traced to revenue, it doesn’t belong in the engagement.
What’s the minimum ad spend to work with you?
$15K per month in managed media. Below that, there isn’t enough data volume to reach statistical confidence fast enough to steer monthly decisions, and you’d be paying for a system you can’t yet feed.
Do you require a long contract?
No. The engagement is monthly, opening with a fixed one-month ramp-up for onboarding, instrumentation and the build. Continuing month to month is a decision you make with measured evidence in hand.
Who owns the assets you build?
You do. Landing pages, creative libraries, automation flows, tracking configuration and documentation are yours and transfer with you.
Will you work with our existing team or vendors?
Yes, when the boundaries are clean. We need ownership of the measurement spine and the media account. Everything else can be collaborative.
How fast will we see results?
Tracking and diagnostics inside the ramp-up month. Directional performance movement in month two. Documented CAC improvement against baseline by month three. Anyone promising faster is either lucky or guessing.
What if the numbers don’t improve?
Then the data tells us why, and we say so. We publish the experiment log either way, including the failures. That’s the part most vendors delete.
Start here
Find out what your spend is actually doing.
The Ads Performance Audit is a structured diagnostic of your acquisition system. You get a leak report with quantified impact and a ramp-up build plan. If we’re not the right partner, the report is still yours.
No pitch deck. We open your account, show you the leaks, and tell you what it costs to fix them.