Growth for brands
Agency-level growth, without the agency retainer.
The Shasta Growth Program gives DTC brands the strategy, playbooks and senior reviews of a full growth team, in a program you run with us and a community of founders, for a fraction of what an agency costs.
Every winner funds the next test.
We’ve helped DTC brands like Kanin Shot, Sensate and Nae Nae’s generate millions of dollars in revenue. The program puts the same thinking in your hands.
Who it’s for
Brands with a product people love, and room to grow.
If you’ve proven people want what you make, the next step is a system that finds more of them, on purpose.
Founder-led DTC brands
You have a product people love and real sales. You’re ready to grow on purpose, not by luck.
Makers on the Shasta shelf
Verified products deserve marketing that matches. Honest claims, told well, sell for longer.
Small teams doing it themselves
You or a couple of people run ads, email and content. You need a playbook, not more tabs open.
Brands priced out of agencies
You need agency thinking, but a full retainer and a spend minimum don’t fit where you are yet.
The gap
Too big for guesswork. Too early for an agency.
Most growing brands sit in the same gap: past doing it by feel, not yet at the size where a full agency makes sense. Here’s where growth usually stalls.
Agencies are priced for scale
Full-service retainers, plus a spend minimum, before a single ad runs. Most growing brands can’t start there.
Freelancers don’t own the number
One person does ads, another does email, nobody owns what happens between the click and the order.
The founder does everything
Product, ops, customer service and marketing. Growth work happens late at night, and inconsistently.
Guessing what to test
Without a playbook, every week starts from a blank page. Good ideas don’t get tested; bad ones run too long.
Creative runs dry
Three ads carry the account until they fatigue, and there’s no pipeline behind them.
No source of truth
Platform dashboards and the store disagree, so budget follows the wrong channel.
You don’t need to hand your brand to an agency. You need the agency’s thinking, in your hands.
The program
Guidance and community. One loop.
Senior guidance tells you what to do next. The community shows you what’s working for brands like yours right now. Together they replace guesswork with a plan.
Agency-level guidance
The strategy and reviews of a full growth team, without the retainer.
- A growth plan for your brandWe start with an audit of your offer, store, ads and email, and leave you with a plan in the order it should happen.
- The playbooks we use with clientsThe same frameworks behind our done-for-you work: offers, creative briefs, page structure, email flows and testing.
- Reviews from senior operatorsSend your ads, pages and flows. The people who run our client accounts tell you what to keep, fix and test next.
- Measurement you can trustTracking set up properly and a simple dashboard, so decisions come from orders, not platform guesses.
A founder community
Grow alongside brands at your stage, not alone at midnight.
- A cohort of foundersBrands at your stage working through the same playbooks, sharing what worked this month and what didn’t.
- Shared benchmarksReal numbers from brands like yours, so you know whether your conversion rate or CAC is the problem.
- Creative and page reviews, in the openSee other brands’ work reviewed, and learn twice as fast from feedback you didn’t have to wait for.
- The Shasta networkFormulators, practitioners and makers in the circle, for the questions that aren’t about marketing.
Two ways to work with us
Done for you, or done with you.
Same team, same playbooks, same measurement. The difference is who does the work, and what it costs.
| Done for youGrowth Marketing | Done with youThe Growth Program | |
|---|---|---|
| Who does the work | Our team builds and runs it | Your team, with our playbooks and reviews |
| Best for | Brands ready to spend at scale | Brands growing toward that point |
| Cost | Full-service retainer plus managed spend | A fraction of an agency retainer |
| Senior operators | Run your account day to day | Review your work and guide decisions |
| Playbooks and benchmarks | Used on your behalf | Yours to keep and use |
| Community | Optional | Built in: a cohort of founders |
| Measurement | Live dashboard we operate | Dashboard you own, set up with us |
Ready for a full team? See done-for-you Growth Marketing →
The path
Four stages, in the order that compounds.
Most brands try to scale traffic before the offer and pages can hold it. The program works through growth in the order it pays back.
Offer, positioning, tracking and a product page that converts.
A creative pipeline and the first paid channel, set up to test.
Page tests, email and SMS flows, reviews and a reason to reorder.
More channels, more creative, and a forecast you can plan against. Or hand it to our team.
The Shasta difference
Growth that holds up when a customer checks.
A lot of DTC growth runs on claims that outrun the product. It works until the reviews, the returns or the regulators catch up.
The program holds your marketing to the same standard as the Shasta shelf: say what the product does, at the strength the evidence supports, and make that the reason people buy.
Honest marketing, done well, is the kind that keeps selling.
How it works
Start with an audit. Then a monthly loop.
The same loop our done-for-you clients run, with your team at the wheel.
Apply
Take the Shelf Check and tell us where the brand is: sales, channels, team and the main bottleneck.
Audit and plan
We review your offer, store, ads and email, and hand you a plan in the order it should happen.
Monthly loop
Work through the plan with playbooks, operator reviews of your ads and pages, and the founder cohort.
Grow, or hand it over
Keep running it yourself with us behind you, or move to done-for-you Growth Marketing when you’re ready to scale.
How is this different from hiring an agency?
An agency does the work for you. The program gives you the same strategy, playbooks and senior reviews, and your team does the work with us behind you. It costs a fraction as much, and what you build stays with you.
What does it cost?
A fraction of a full-service agency retainer. Pricing depends on your stage and is shared once we know where the brand is.
Is there an ad spend minimum?
No. The program is built for brands before and after they’re ready to spend heavily on ads. Our done-for-you service is the one with a spend minimum.
Do I have to sell on Shasta?
No. The program is open to DTC brands whether or not they’re on the Shasta shelf. If you make health, wellness or lifestyle goods, you can also apply to sell.
Will you write claims for my products?
Not claims that outrun the evidence. Marketing held to the Shasta standard builds trust that lasts, and it keeps you on the right side of the rules.
Can we move to done-for-you later?
Yes. Many brands start in the program and move to Growth Marketing when they’re ready to scale. The plan and measurement carry straight over.