Sell on Shasta
Make something worth trusting? Sell it here.
Shasta is a marketplace where every product is checked before it’s sold. If yours holds up, it gets the mark, a shelf, a maker page with your name on it, and a growth team whenever you want one.
Five checks. One mark.
Why sell here
A shelf where honest makers have the advantage.
Most marketplaces reward whoever claims the most. This one checks the claims. That changes who wins.
A mark that means something
Shasta Verified is earned, never bought. Shoppers here know every product was investigated before it reached the shelf, and that trust carries straight to yours.
Shoppers who read the label
People come to Shasta because they care what’s in it. They’re the customers who reward complete ingredient lists instead of scrolling past them.
Your story, told straight
Every maker gets a page with a face, a place and how the work gets done. Not a logo in a grid. Someone a customer can find.
Honesty as an advantage
Evidence tiers are printed at the same size as the ingredient. Makers who say what’s true stop competing with brands that say whatever sells.
Community distribution
Products surface from the community and are reviewed by the circle. Members vouch for what they’ve seen, and that’s distribution you can’t buy.
A growth team behind you
When you’re ready to scale, the Growth Marketing team can run creative, paid media, product pages and email for you, measured on sales.
How it works
From application to the shelf, in five steps.
The same review every product gets, whoever proposed it. Read the full standard →
- 01
Apply
Tell us what you make, what’s in it and where it comes from. Carriers and preservatives included.
- 02
The panel reviews
Identity, sourcing, completeness, evidence and claims, checked by a panel that includes an independent reviewer.
- 03
Claims get honest
Your copy is trimmed to what the evidence supports. Every ingredient gets its tier, at the same size as its name.
- 04
Listed under the mark
Your product goes on the shelf with the Shasta Verified mark, your maker page and the names of the people who reviewed it.
- 05
Grow
Sell to people who care, and bring in the Growth Marketing team whenever you want more of them.
Growth Marketing for makers
The marketing power of a full agency, in your pocket.
Getting on the shelf is the start. When you want more customers, Shasta makers can bring in the Growth Marketing team: the people who build the ads, the pages and the flows, then measure every dollar against real orders.
- Creative, every weekUGC, video and static ads, shipped weekly and tested against real sales.
- Paid mediaMeta, Google, YouTube and TikTok, managed to a target cost per order.
- Product pages that convertPages matched to the ad that sent the click, built to turn a visit into an order.
- Email and SMSAbandoned-cart, post-purchase and review flows, so first orders become second ones.
- One source of truthA live dashboard that reconciles ad spend against your actual orders.
The fine print, up front
What we’ll ask of you, and what we won’t do.
A mark only means something if the rules are clear before anyone applies.
We’ll ask for
- A complete ingredient list, including carriers, preservatives and processing aids.
- Sourcing you can document: who grew or made it, and where.
- Claims that match the evidence tier, and copy we can trim to fit.
- Notice before any formulation or supplier change.
- Acceptance that revocations are published, with reasons.
We won’t
- Take payment for an approval. Panelists are paid the same whatever the outcome.
- Let the member who proposed a product sit on its panel.
- Certify our own products under the mark.
- Quietly remove a revocation.
Apply to sell
Start with the Shelf Check.
Thirteen questions on exactly what the panel reviews, plus three on growth. You get a Shelf-Ready score, where you stand in each area and the two fixes that matter most, with the full report by email. Tick one box and your answers go to the panel as your application.
Take the Shelf Check →Questions
Before you apply.
Want to be part of the circle that reviews? Join A Shasta Founder’s Circle →
Do I need to be a member to sell?
No. Members bring what they make, and non-members are reviewed exactly the same way. If you’d like to be part of the circle itself, you can join a Shasta Founder’s Circle.
What does the review check?
Five things: identity (is the species what the label says), sourcing, completeness of the ingredient list, the evidence behind each ingredient, and whether your claims match that evidence.
Can my product be turned down?
Yes. Some things pass and some don’t, and the ones that don’t are why the mark means anything. If yours doesn’t pass, you’ll hear why.
Can I say my product treats or cures something?
No. Shasta Verified is a claim about provenance and honesty, not a health claim. Your copy will be reduced to what the evidence supports, and every ingredient shows its tier.
Do I have to use the Growth Marketing team?
No. It’s there for makers who want to grow faster. Your listing and your review don’t depend on it.
What happens if I change my formula or supplier?
Tell us first. Certification is reviewed every year and can be revoked for a formulation or supplier change made without notice. Revocations are published, with reasons.